No matter if your company is still fresh or you are an old hand in business – your marketing budget is certainly manageable. So much the better that there are dozens of ways to market your business that will only cost you your own time.
Here are 28 free marketing ideas that just cost you time. So you can put the few Euros you have into Facebook or Google Ads.
- Start a blog parade – you invite other bloggers to write on a specific topic. Here is a good guide.
- Participate in a blog parade – Set up a Google Alert to find suitable ones.
- Writing guest articles for a big blog.
- Invite guest authors – Invite other people to post guest articles on your blog.
- Give an interview – Make yourself an interview partner on relevant blogs and media.
- Interview with a person known to your target audience.
- Write a list article – people love lists and the longer the list, the more impressive your article and the higher the chance that your article will be shared.
- Inform other bloggers about an article of yours – If your article is relevant to others, share it via email, Twitter, Google+ with people who are well connected. It is helpful if you have quoted or linked to them in the article.
- Create infographics – with free tools you invest “only” time.
- Webinar offer – Webinars are genuine miracle weapons for more admittingness.
- Become a co-host of a webinar – Is there anyone who already reaches your target audience with their webinars? Then suggest a joint webinar.
- Create a topic page for an important keyword – Here you want to link your best 5 to 8 articles after a detailed introduction.
- Writing a link book and notifying the bloggers mentioned about it
- the best of your blog articles as a series – promote the series actively on social networks and in the newsletter. So old articles bring you new traffic.
- Write a review about a hot tool, product, offer, software or book and share it on social networks.
- About-me page – Write a truly compelling over-me page and share it with your network.
- Publish customer feedback – Request references with photos from your satisfied customers.
- Join and become active in a Facebook group – The group should include your desired customers. Be helpful and professional, then people will come to your profile and page.
- Create your own Facebook group.
- Run Facebook Sweepstakes by drawing winners from comments.
- Conduct fan photo contest – Publish the photos on Facebook and the blog and let fans vote. The winner gets your product.
- Start your email newsletter – Mailchimp, Cleverreach and most others are free to start with.
- A gift for your newsletter readers, e.g. a video that is only visible to them.
- Exclusive newsletter discount code for the first order or a specific product.
- Offer Upsell – Add an extra when someone buys something.
- Increase the price and make an offer “buy quickly at the old price”.
- create a one-page tool guide (tools, software, vendors recommended by you) and offer it in exchange for an email address.
- Give advice as a gift, e.g. people have to apply to you and you choose 3 winners.
A lack of budget is no longer an excuse. Because as you can see, marketing nowadays has much more to do with creativity than with a big budget. Start today and implement one of the ideas here!