Local SEO: What is this anyway? Local SEO means all levers that serve to perform well in local search results. The aim of local search engine optimization is to provide users with results that are relevant to them in relation to a particular location. Either because they’re there right now, or because they’re looking for results for this place. Search engines such as Google create their own index for local business listings, from which local search results are generated. For this purpose, user-related data such as the user’s location are evaluated. The ranking factors are quite different for different indices. For the local search, Google relies in particular on three…

1. White text on white background One of the most common mistakes for beginners is the idea of placing white text on a white background. The idea is to put as much text and as many search terms as possible on one page. However, the real visitor should not see them. Many years ago, this method actually worked. But not for long. This is simply wrong for several reasons. Google can now recognize if the text color and the background color are the same. This makes the Googlebot suspicious and in the worst case it also devalues the whole website. So you lose hard-fought rankings. So: absolutely avoid it! 2. Outgoing…